Lars Bergkvist is a Professor of Marketing at the University of Stavanger, Norway. Before joining UIS, he held academic positions at Zayed University, UAE; Universiti Teknologi Brunei; the University of Nottingham Ningbo, China; Stockholm University, Sweden; the University of New South Wales (UNSW) Asia, Singapore; the University of Wollongong, Australia, and the Stockholm School of Economics, Sweden. He is Visiting Research Professor at the Schumpeter School of Business, University of Wuppertal. He has also been a Visiting Professor at Yonsei Graduate School of Management, Korea, and the China Europe International Business School (CEIBS), China. In addition to his academic work, he has several years of experience working at media agencies and market research companies. His research interests include advertising, consumer behavior, cross-cultural marketing, and research methodology. He has published in journals such as the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Advertising, Marketing Letters, the International Journal of Advertising, the Journal of Business Research, and the Journal of Brand Management. He is an Associate Editor of the International Journal of Advertising.