Visiting Research Professor Dr. John Rossiter


BPsych Hons (UWA), MSc (UCLA), PhD (Penn)Fellow Amer Psych Assn, Fellow Aust NZ Mktg Acad, Fellow Aust Socl & Mktg Res Soc

Current Research Interests

Social science measurement – with applications to marketing, management, psychology, and health research.

Academic Background

Currently Research Professor of Marketing, Institute for Innovation in Business and Social Research, University of Wollongong, Australia; and permanent Visiting Research Professor, Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany.

Previously taught at the University of Pennsylvania’s Wharton School; Columbia University’s Graduate School of Business; the University of Technology, Sydney; the Australian Graduate School of Management; and was a 13-year Visiting Professor at the Rotterdam School of Management prior to the Bergische University Wuppertal appointment.

Publication Summary

Nine internationally published research textbooks. The main ones are the marketing communications textbooks by Rossiter & Percy (1987, 1997), Rossiter & Danaher (1998), and Rossiter & Bellman (2005), and the social science measurement textbook by Rossiter (2011).

Eighty-plus refereed journal articles. Includes 2 in the ERA 2010-ranked A* Journal of Marketing Research, 5 in the A* Journal of Consumer Research, 2 in the A* Journal of Retailing, 3 in the A-ranked Journal of Business Research, 2 in the A-ranked European Journal of Marketing, 3 in the A-ranked International Journal of Research in Marketing, 2 in the A-ranked Journal of Advertising, 8 in the A-ranked Journal of Advertising Research, and 1 in the A-ranked British Journal of Management.

Total citations on Google Scholar number approximately 7,400. More than half of these citations have been achieved in the most recent 5 years. Herfindahl h-index = 33. John Rossiter is the only Australian among 22 leading marketing academics worldwide with a biographical entry in the inaugural Dictionary of Marketing, Penguin, 2009.

Rossiter’s C-OAR-SE Social Science Measurement Publications

Rossiter, J.R. (2012). A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking. Marketing Letters, 23, 905-916.

Rossiter, J.R. (2012). Further comment on “market orientation.” Australasian Marketing Journal, 20, 108-112.

Rossiter, J.R. (2012). A new measure of social classes. Journal of Consumer Behaviour, 11, 89-93.

Rossiter, J.R. (2011). Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics. New York: Springer.

Rossiter, J.R. (2011). Marketing measurement revolution: The C-OAR-SE method and why it must replace psychometrics. European Journal of Marketing, 45, 1589-1600.

Rossiter, J.R. (2010). Marketing measurement revolution: C-OAR-SE to replace psychometrics. Transfer: Werbeforschung & Praxis, 56, 66-72.

Althuizen, N., Wierenga, B., and Rossiter, J.R. (2010). The validity of two brief measures of creative ability. Creativity Research Journal, 22, 53-61.

Rossiter, J.R. (2009). ER-SERVCOMPSQUAL: A measure of e-retailing service components quality. Service Science, 1, 212-224.

Bergkvist, L. and Rossiter, J.R. (2009). Tailor-made single-item measures of doubly concrete constructs. International Journal of Advertising, 28, 607-621.

Rossiter, J.R. (2009). Qualitative marketing research: theory and practice. Australasian Journal of Market and Social Research, 17, 7-27.

Rossiter, J.R. and Bergkvist, L. (2009). The importance of choosing one good item for single-item measures of attitude towards the ad and attitude towards the brand and its generalization to all measures. Transfer Werbeforschung & Praxis, 55, 8-18.

Dolnicar, S. and Rossiter, J.R. (2008). The low stability of brand-attribute associations is partly due to market research methodology. International Journal of Research in Marketing, 25, 104-108.

Rossiter, J.R. (2008). Content validity of measures of abstract constructs in management and organizational research. British Journal of Management, 19, 380-388.

Rossiter, J.R. (2007). Identifying and measuring “Australian values.” Australasian Marketing Journal, 15, 7-13.

Rossiter, J.R. (2007). Toward a valid measure of e-retailing service quality. Journal of Theoretical and Applied Electronic Commerce Research, 2, 36-48.

Bergkvist, L. and Rossiter, J.R. (2007). The predictive validity of multiple-item vs. single-item measures of the same constructs. Journal of Marketing Research, 44, 175-184.

Cowley, E. and Rossiter, J.R. (2005). Range model of judgments. Journal of Consumer Psychology, 15, 250-262.

Rossiter, J.R. (2005). Reminder: A horse is a horse. International Journal of Research in Marketing, 22, 23-25.

Rossiter, J.R. (2003). How to construct a test of scientific knowledge in consumer behavior. Journal of Consumer Research, 30, 305-310.

Rossiter, J.R. (2003). Qualifying the importance of findings. Journal of Business Research, 56, 85-88.

Rossiter, J.R. (2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19, 305-335.

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