Fünf Forschungsbeiträge zur International Conference on Research in Advertising (ICORIA) 2024 in Thessaloniki angenommen
Die Beiträge "It’s Groundhog Day! An Explorative Study into the Effectiveness of Brand Routine Videos on YouTube" von Charlotte Lamerz, Steffen Prior…
Fünf Forschungsbeiträge zur International Conference on Research in Advertising (ICORIA) 2024 in Thessaloniki angenommen