On 10 July 2024 at 4:15 pm, Thomas Langer, Head of Brand, Media and Projects of the Versicherungskammer Group, will be a guest at the "Excellence in…

Marketing Chair researchers Stefan Rohrbach, Daniel Bruns and Tobias Langner were honoured with the Best Student Conference Paper Award at this year's…

On 3 July 2024 at 4:15 pm, Andreas Cellar, Managing Director of Leister Technologies Deutschland GmbH, will be a guest in the lecture series "Leister…

The paper "The Carousel Effect: Leveraging Sideways Swiping for Enhanced Ad Effectiveness in Social Media" by Stefan Rohrbach, Daniel Bruns and Tobias…

Tobias Langner and Julian Felix Kopka were honoured by the German Advertising Research Association (DWG ) for their paper "Take a break - but do it…

On 12 June 2024 at 4:15 pm, Sascha Rahman, Vice President Strategic Marketing & Sales Excellence at ifm electronic GmbH, will be a guest at the…

The following research papers were successfully presented at this year's European Marketing Academy (EMAC) 2024 conference in Bucharest: "How to Gain…

On 5 June 2024 at 4:15 pm, Dr Tobias Klinke Co-CEO & Co-Founder of experial GmbH will be speaking under the title "Stop talking to your customers! How…

For the 17th time, the Chair of Marketing at the Schumpeter School is organising the "Excellence in Branding" lecture series under the direction of…
Start of the "Excellence in Branding" lecture series 2024

The articles "It's Groundhog Day! An Explorative Study into the Effectiveness of Brand Routine Videos on YouTube" by Charlotte Lamerz, Steffen Prior…