The following research papers were successfully presented at this year's American Academy of Advertising (AAA) 2025 conference in Pittsburgh: "How to…

experial has won the prestigious EHI Science Award 2025, which is endowed with 50,000 euros, in the "Best Startup" category. The award ceremony took…

The examination for the module "Brand Management" (MWiWi 1.7) from 23.07.2024 will take place on 21.11.2024 between 10:00 and 12:00 in room M.13.05…

BMBF-funded campaign "Werde Zukunftscoach!" wins German Agency Award and is nominated for HR Excellence Award
German Agency Award & nomination for the HR Excellence Award for the Marketing Chair!

The article "The effects of letter capitalisation in advertising headlines" was published in the Journal of Marketing Communications.
Research article by Tobias Klinke, Malte Christ, Nader Fadl, Charlotte Lamerz and Tobias Langner published

Tobias Langner, Daniel Bruns, Lennart Borgmann, Charlotte Lamerz and Steffen Prior successfully presented their research contributions at this year's…

On 21 August 2024, Julian Felix Kopka, researcher at the Chair of Marketing, was a guest expert on the WDR programme "Markt". In the programme, he…

Charlotte Lamerz was a guest on WDR aktuell on 16.09.24 as a TV expert on the early start of Christmas sales from September. She gave her assessment…

An article about the "KoLBi-BK-E1" project has been published in the transfer brochure of the University of Wuppertal.

The project, funded by the…

On 17 July 2024, Mario Fluck and Dimitri Petersen, founders of the Wuppertal start-up Fairmischt, visited the marketing lecture as part of the…
Guest lecture by Mario Fluck and Dimitri Petersen from Fairmischt