The following research papers were successfully presented at this year's American Academy of Advertising (AAA) 2024 conference in Portland: "When…

Four research papers from the chair team have been accepted for presentation at the European Marketing Academy (EMAC) 2024 conference in Bucharest,…

Stefan Rohrbach, PhD student at the Chair of Marketing, has been awarded the AAA Graduate Student Conference Scholarship 2024. This award enables him…

Five research papers from the chair team have been accepted for presentation at the American Academy of Advertising (AAA) 2024 conference in Portland,…

Dear students, Due to several requests from the student body, we have decided to organise today's exercise as a self-study course. There will…
Cancellation of today's exercise on BWiWi 2.5 due to the considerable restrictions on rail traffic

Deciphering customer behaviour with app-based research

On Thursday 23 November, the Marketing Club Bergisch Land held its club evening at the…

Daniel Bruns and Tobias Klinke successfully presented their research contributions at this year's research conference of the Consumption and Behaviour…

Prof Dr Tobias Langner, holder of the Chair of Marketing at the University of Wuppertal, is the new President of the European Advertising Academy…

The article "Take a Break, But Make it Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation" has been published…

Julian Felix Kopka, Lennart Borgmann and Tobias Langner ("(Not) the Right Time for Social Media Ads?! Exploring the Impact of Social Media Detox on Ad…