The article “Measuring Attention to Social Media Ads Using Viewport Logging: A Validation Study Using Mobile Eye-Tracking Technology” has been…
Research paper by Daniel Bruns, Julian Felix Kopka, Lennart Borgmann, Steffen Prior, and Tobias Langner published

The articles "Here we go again! Design characteristics of effective brand routine videos" (by Charlotte Lamerz, Steffen Prior and Tobias Langner) and…

All four research papers from the Chair of Marketing were accepted for presentation at EMAC 2025: "Do Vampire Bites Really Hurt? The Relative Vampire…

On 4 June 2025 at 4:15 pm, Fabian Kehrenberg (Head of Marketing & Sales, FAHNEN HEROLD W. Frauenhoff GmbH & Co. KG) will be a guest at the "Excellence…