The article "Take a Break, But Make it Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation" has been published…

Julian Felix Kopka, Lennart Borgmann and Tobias Langner ("(Not) the Right Time for Social Media Ads?! Exploring the Impact of Social Media Detox on Ad…

On 28 June 2023, Kubilay Dogantekin, founder and managing director of the Wuppertal coffee roasting company KIVAMO, was a guest in our Bachelor's…
Guest lecture by Kubilay Dogantekin (KIVAMO coffee roasting company)

This year's "Excellence in Branding" lecture series at the Schumpeter School of Business and Economics will conclude on 12 July 2022 at 4.15 pm with…
Hornbach as a guest at "Excellence in Branding" 2023

On 5 July 2023 at 4:15 pm, Thomas Langer, Head of Brand, Media and Projects of the Versicherungskammer Group, will be a guest at the "Excellence in…
Versicherungskammer Group as a guest at "Excellence in Branding" 2023

The Chair of Marketing is looking for several student or research assistants.

You can find the corresponding job advertisement here.

The article "(Not) the Right Time for Social Media Ads?! Exploring the Impact of Social Media Detox on Ad Reception via Mobile Eye-Tracking" by Julian…

As part of the lecture "Grundzüge der Betriebswirtschaftslehre II - Marketing" by Professor Tobias Langner, a guest lecture by the founder of the…

On 21 June 2023 at 4:15 pm, Johannes Quernheim, one of the wine influencers with the widest reach in German-speaking countries, will be a guest at the…
"Johannes drinks wine" as a guest at "Excellence in Branding" 2023

Prof. Dr Tobias Langner, Lennart Borgmann and Julian Felix Kopka held the DWG online seminar "How can advertising still reach customers today?…