Julian Felix Kopka, Lennart Borgmann and Tobias Langner (May I Have Your Attention Please? A Mobile Eye-Tracking Study on the Effectiveness of…

For the 16th time, the Chair of Marketing at the Schumpeter School is organising the "Excellence in Branding" lecture series under the direction of…
Start of the "Excellence in Branding" lecture series 2023

Professor Lars Bergkvist (University of Stavanger, Norway) and Professor Patrick De Pelsmacker (University of Antwerp, Belgium) were guests at the…

Daniel Bruns, Julian Felix Kopka, Lennart Borgmann and Tobias Langner receive the EAA Research Grant 2023 in the amount of €1,500 from the European…
EAA Research Grant 2023 for research project on attention techniques

Professor Tobias Langner was interviewed on 26 March 2023 in an article in the Frankfurter Allgemeine Sonntagszeitung (FAZ) on the subject of wine…

The written exam for the module "Brand Management" (MWiWi 1.7) from 30/03/2023 will take place on 06/06/2023 between 10:00 and 12:00 in presence in…

The articles "(Not) the Right Time for Social Media Ads?! Exploring the Impact of Social Media Detox on Ad Reception via Mobile Eye-Tracking" by…

Marketing Chair researchers Daniel Bruns, Steffen Prior and Tobias Langner were honoured with the Best Conference Paper Award for their paper "Influen…

Julian Felix Kopka, Lennart Borgmann and Tobias Langner (Taking Advertising Research into the Wild: A Mobile Eye-Tracking Study of Attention to the Ad…

At the conference of the "Quality Offensive Teacher Training" programme funded by the Federal Ministry of Education and Research (BMBF), Bastian…