The article "(Not) the Right Time for Social Media Ads?! Exploring the Impact of Social Media Detox on Ad Reception via Mobile Eye-Tracking" by Julian…

As part of the lecture "Grundzüge der Betriebswirtschaftslehre II - Marketing" by Professor Tobias Langner, a guest lecture by the founder of the…

On 21 June 2023 at 4:15 pm, Johannes Quernheim, one of the wine influencers with the widest reach in German-speaking countries, will be a guest at the…
"Johannes drinks wine" as a guest at "Excellence in Branding" 2023

Prof. Dr Tobias Langner, Lennart Borgmann and Julian Felix Kopka held the DWG online seminar "How can advertising still reach customers today?…

Julian Felix Kopka, Lennart Borgmann and Tobias Langner (May I Have Your Attention Please? A Mobile Eye-Tracking Study on the Effectiveness of…

For the 16th time, the Chair of Marketing at the Schumpeter School is organising the "Excellence in Branding" lecture series under the direction of…
Start of the "Excellence in Branding" lecture series 2023

Professor Lars Bergkvist (University of Stavanger, Norway) and Professor Patrick De Pelsmacker (University of Antwerp, Belgium) were guests at the…

Daniel Bruns, Julian Felix Kopka, Lennart Borgmann and Tobias Langner receive the EAA Research Grant 2023 in the amount of €1,500 from the European…
EAA Research Grant 2023 for research project on attention techniques

Professor Tobias Langner was interviewed on 26 March 2023 in an article in the Frankfurter Allgemeine Sonntagszeitung (FAZ) on the subject of wine…

The written exam for the module "Brand Management" (MWiWi 1.7) from 30/03/2023 will take place on 06/06/2023 between 10:00 and 12:00 in presence in…