Job advertisement SHK/WHK at the Chair of Marketing
The Chair of Marketing is looking for several student or research assistants.
You can find the corresponding job advertisement here.
Job advertisement SHK/WHK at the Chair of Marketing
Job advertisement SHK/WHK at the Chair of Marketing
Best Paper nomination for the Chair of Marketing at ICORIA 2023
The article "(Not) the Right Time for Social Media Ads?! Exploring the Impact of Social Media Detox on Ad Reception via Mobile Eye-Tracking" by Julian…
Best Paper nomination for the Chair of Marketing at ICORIA 2023
Guest lecture by Kubilay Dogantekin, founder of KIVAMO
As part of the lecture "Grundzüge der Betriebswirtschaftslehre II - Marketing" by Professor Tobias Langner, a guest lecture by the founder of the…
Guest lecture by Kubilay Dogantekin, founder of KIVAMO
"Johannes drinks wine" as a guest at "Excellence in Branding" 2023
On 21 June 2023 at 4:15 pm, Johannes Quernheim, one of the wine influencers with the widest reach in German-speaking countries, will be a guest at the…
"Johannes drinks wine" as a guest at "Excellence in Branding" 2023
DWG Online Seminar with Tobias Langner, Lennart Borgmann and Julian Felix Kopka
Prof. Dr Tobias Langner, Lennart Borgmann and Julian Felix Kopka held the DWG online seminar "How can advertising still reach customers today?…
DWG Online Seminar with Tobias Langner, Lennart Borgmann and Julian Felix Kopka
Successful presentations at the European Marketing Academy (EMAC) 2023 conference in Odense, Denmark
Julian Felix Kopka, Lennart Borgmann and Tobias Langner (May I Have Your Attention Please? A Mobile Eye-Tracking Study on the Effectiveness of…
Successful presentations at the European Marketing Academy (EMAC) 2023 conference in Odense, Denmark
Start of the "Excellence in Branding" lecture series 2023
For the 16th time, the Chair of Marketing at the Schumpeter School is organising the "Excellence in Branding" lecture series under the direction of…
Start of the "Excellence in Branding" lecture series 2023
Lars Bergkvist and Patrick De Pelsmacker as guests at the Chair of Marketing
Professor Lars Bergkvist (University of Stavanger, Norway) and Professor Patrick De Pelsmacker (University of Antwerp, Belgium) were guests at the…
Lars Bergkvist and Patrick De Pelsmacker as guests at the Chair of Marketing
EAA Research Grant 2023 for research project on attention techniques
Daniel Bruns, Julian Felix Kopka, Lennart Borgmann and Tobias Langner receive the EAA Research Grant 2023 in the amount of €1,500 from the European…
EAA Research Grant 2023 for research project on attention techniques
"Surprise eggs for adults": Tobias Langner as an expert on wine consumption phenomena in the FAZ
Professor Tobias Langner was interviewed on 26 March 2023 in an article in the Frankfurter Allgemeine Sonntagszeitung (FAZ) on the subject of wine…
"Surprise eggs for adults": Tobias Langner as an expert on wine consumption phenomena in the FAZ
