For the 18th time, the Chair of Marketing at the Schumpeter School is organising the "Excellence in Branding" lecture series under the direction of…

The examination for the module "Brand Management" (MWiWi 1.7) from 13 March 2025 will takeplace on 22 May 2025 between 12:00 and 14:00 in room M.13.05…

On 29.04.2025, Dr Lennart Borgmann, former doctoral student at the Chair of Marketing, gave a lecture on consumer behaviour as part of the joint…

On 10 April 2025, the 3rd Wuppertal Seminar on Research in Advertising (WuSAR) took place at the Chair of Marketing. 19 researchers from six countries…

Five research papers from the chair team have been accepted for presentation at the International Conference on Research in Advertising (ICORIA) 2025…

The Chair of Marketing is delighted to welcome a new doctor: Stefan Rohrbach has successfully defended his dissertation with the top grade summa cum…
Successful doctorate by Stefan Rohrbach at the Chair of Marketing

Dr Julian Felix Kopka, research associate at Professor Tobias Langner's Chair of Marketing, was presented with the Outstanding SRT Reviewer Award of…

Four research papers from the chair team have been accepted for presentation at the European Marketing Academy (EMAC) 2025 conference in Madrid,…

The following research papers were successfully presented at this year's American Academy of Advertising (AAA) 2025 conference in Pittsburgh: "How to…

experial has won the prestigious EHI Science Award 2025, which is endowed with 50,000 euros, in the "Best Startup" category. The award ceremony took…