The article "The effects of letter capitalisation in advertising headlines" was published in the Journal of Marketing Communications.
Research article by Tobias Klinke, Malte Christ, Nader Fadl, Charlotte Lamerz and Tobias Langner published

Tobias Langner, Daniel Bruns, Lennart Borgmann, Charlotte Lamerz and Steffen Prior successfully presented their research contributions at this year's…

On 21 August 2024, Julian Felix Kopka, researcher at the Chair of Marketing, was a guest expert on the WDR programme "Markt". In the programme, he…

Charlotte Lamerz was a guest on WDR aktuell on 16.09.24 as a TV expert on the early start of Christmas sales from September. She gave her assessment…

An article about the "KoLBi-BK-E1" project has been published in the transfer brochure of the University of Wuppertal.

The project, funded by the…

On 17 July 2024, Mario Fluck and Dimitri Petersen, founders of the Wuppertal start-up Fairmischt, visited the marketing lecture as part of the…
Guest lecture by Mario Fluck and Dimitri Petersen from Fairmischt

On 10 July 2024 at 4:15 pm, Thomas Langer, Head of Brand, Media and Projects of the Versicherungskammer Group, will be a guest at the "Excellence in…

Marketing Chair researchers Stefan Rohrbach, Daniel Bruns and Tobias Langner were honoured with the Best Student Conference Paper Award at this year's…

On 3 July 2024 at 4:15 pm, Andreas Cellar, Managing Director of Leister Technologies Deutschland GmbH, will be a guest in the lecture series "Leister…

The paper "The Carousel Effect: Leveraging Sideways Swiping for Enhanced Ad Effectiveness in Social Media" by Stefan Rohrbach, Daniel Bruns and Tobias…