The articles "(Not) the Right Time for Social Media Ads?! Exploring the Impact of Social Media Detox on Ad Reception via Mobile Eye-Tracking" by…

Marketing Chair researchers Daniel Bruns, Steffen Prior and Tobias Langner were honoured with the Best Conference Paper Award for their paper "Influen…

Julian Felix Kopka, Lennart Borgmann and Tobias Langner (Taking Advertising Research into the Wild: A Mobile Eye-Tracking Study of Attention to the Ad…

At the conference of the "Quality Offensive Teacher Training" programme funded by the Federal Ministry of Education and Research (BMBF), Bastian…

The examination for the module "Marketing" (BWiWi 2.5) from 14 February 2023 will take place on 2 May 2023 from 10:00-12:00 in presence in room CIP 1…

The article "Take a break - but do it right!" was published in the latest issue of transfer: Zeitschrift für Kommunikation & Markenmanagement (01/23).

The articles "May I Have Your Attention Please? A Mobile Eye-Tracking Study on the Effectiveness of Advertising Attention Tactics in Real-Life Media…

The Chair of Marketing has a new doctoral candidate: Tobias Klinke successfully defended his dissertation on the effects of happiness on consumption…

On 31 January, the Friends and Alumni Association of the University of Wuppertal (FABU) awarded the Academic Young Talent Award 2022, endowed with…

On 17 January 2023, Thomas Langer, Head of Brand, Media and Projects at the Versicherungskammer Group, was a guest in our Bachelor's lecture…