Five research papers from the chair team have been accepted for presentation at the International Conference on Research in Advertising (ICORIA) 2025…

The Chair of Marketing is delighted to welcome a new doctor: Stefan Rohrbach has successfully defended his dissertation with the top grade summa cum…
Successful doctorate by Stefan Rohrbach at the Chair of Marketing

Dr Julian Felix Kopka, research associate at Professor Tobias Langner's Chair of Marketing, was presented with the Outstanding SRT Reviewer Award of…

Four research papers from the chair team have been accepted for presentation at the European Marketing Academy (EMAC) 2025 conference in Madrid,…

The following research papers were successfully presented at this year's American Academy of Advertising (AAA) 2025 conference in Pittsburgh: "How to…

experial has won the prestigious EHI Science Award 2025, which is endowed with 50,000 euros, in the "Best Startup" category. The award ceremony took…

The examination for the module "Brand Management" (MWiWi 1.7) from 23.07.2024 will take place on 21.11.2024 between 10:00 and 12:00 in room M.13.05…

BMBF-funded campaign "Werde Zukunftscoach!" wins German Agency Award and is nominated for HR Excellence Award
German Agency Award & nomination for the HR Excellence Award for the Marketing Chair!

The article "The effects of letter capitalisation in advertising headlines" was published in the Journal of Marketing Communications.
Research article by Tobias Klinke, Malte Christ, Nader Fadl, Charlotte Lamerz and Tobias Langner published

Tobias Langner, Daniel Bruns, Lennart Borgmann, Charlotte Lamerz and Steffen Prior successfully presented their research contributions at this year's…