Stefan Rohrbach, PhD student at the Chair of Marketing, has been awarded the AAA Graduate Student Conference Scholarship 2024. This award enables him…

Five research papers from the chair team have been accepted for presentation at the American Academy of Advertising (AAA) 2024 conference in Portland,…

Dear students, Due to several requests from the student body, we have decided to organise today's exercise as a self-study course. There will…
Cancellation of today's exercise on BWiWi 2.5 due to the considerable restrictions on rail traffic