How can organizations measure more efficiently in the future whether their social media posts are actually noticed? In their publication, researchers…

Dr. Julian Felix Kopka and Dr. Lennart Borgmann have been awarded the 2026 Science Award in the category “Best Doctoral Dissertation.” The award,…

The article “Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging” by Daniel Bruns, Julian Felix Kopka, Lennart Borgmann,…

On July 9, 2025, at 4:15 p.m., Neutrogena® brand managers Anna Knuck and Thekla Klingemann will be guests at the “Excellence in Branding” lecture…

The ‘Wuppertal Living Room Study’ by the University of Wuppertal wins the HORIZONT ‘The Real Impact’ Award. The mobile eye-tracking research project…

On July 8, 2025, at 2:15 p.m., Thomas Langer, Head of Brand, Media, and Projects at the Versicherungskammer Group, will be a guest speaker at the…

The article “Measuring Attention to Social Media Ads Using Viewport Logging: A Validation Study Using Mobile Eye-Tracking Technology” has been…
Research paper by Daniel Bruns, Julian Felix Kopka, Lennart Borgmann, Steffen Prior, and Tobias Langner published

The articles "Here we go again! Design characteristics of effective brand routine videos" (by Charlotte Lamerz, Steffen Prior and Tobias Langner) and…

All four research papers from the Chair of Marketing were accepted for presentation at EMAC 2025: "Do Vampire Bites Really Hurt? The Relative Vampire…

On 4 June 2025 at 4:15 pm, Fabian Kehrenberg (Head of Marketing & Sales, FAHNEN HEROLD W. Frauenhoff GmbH & Co. KG) will be a guest at the "Excellence…