The articles "May I Have Your Attention Please? A Mobile Eye-Tracking Study on the Effectiveness of Advertising Attention Tactics in Real-Life Media…

The Chair of Marketing has a new doctoral candidate: Tobias Klinke successfully defended his dissertation on the effects of happiness on consumption…

On 31 January, the Friends and Alumni Association of the University of Wuppertal (FABU) awarded the Academic Young Talent Award 2022, endowed with…

On 17 January 2023, Thomas Langer, Head of Brand, Media and Projects at the Versicherungskammer Group, was a guest in our Bachelor's lecture…

Professor Bernd Schmitt (Columbia Business School, New York; Editor of the Journal of Consumer Research) was a repeat guest at the Schumpeter School…

Julian Felix Kopka was a guest on the TV show Lokalzeit Bergisches Land as a Black Friday expert on 24 November. The researcher gave his assessment of…

The article "A Comprehensive Approach to the Study of Advertising Execution and Its Effects" has been accepted for publication in the International…

The examination for the module "Brand Management" (MWiWi 1.7) from 10/08/2022 will take place on 17/11/2022 between 11:00 and 12:00 in presence in…

The German Advertising Research Association (DWG) e.V. presented the €2,000 DWG Master Award 2022 to Lara Verhoeven in Berlin on 4 October. Ms…

The Chair of Marketing is looking for several student or research assistants for 01 January 2023. The application deadline is 30 October 2022.

You…