Professor Bernd Schmitt (Columbia Business School, New York; Editor of the Journal of Consumer Research) was a repeat guest at the Schumpeter School…

Julian Felix Kopka was a guest on the TV show Lokalzeit Bergisches Land as a Black Friday expert on 24 November. The researcher gave his assessment of…

The article "A Comprehensive Approach to the Study of Advertising Execution and Its Effects" has been accepted for publication in the International…

The examination for the module "Brand Management" (MWiWi 1.7) from 10/08/2022 will take place on 17/11/2022 between 11:00 and 12:00 in presence in…

The German Advertising Research Association (DWG) e.V. presented the €2,000 DWG Master Award 2022 to Lara Verhoeven in Berlin on 4 October. Ms…

The Chair of Marketing is looking for several student or research assistants for 01 January 2023. The application deadline is 30 October 2022.

You…

The inspection of the exam for the module "BWL 2 - Marketing" (BWiWi 1.2) from 26 July 2022 will take place on 19 October 2022 from 10:00 a.m. in…

On 6 July 2022 at 4:15 pm, Marion Müller-Steinfahrt, Client Director & Domain Expert Creative at Kantar GmbH, will be a guest online at the…

On 29 June 2022 at 4.15 pm, Olaf Hartmann, Managing Partner of the Multisense Institute for Sensory Marketing, will be a guest at the "Excellence in…

On 22 June 2022 at 4.15 pm, Detlef Seyfarth, Head of Group Marketing at Wera Werkzeuge GmbH, will be a guest at the "Excellence in Branding" lecture…