Fundamentals of Business Administration II (Production and Marketing) (BWiWi 1.2)

Component 1: Production

Component 1 - Production - will be read by Prof Dr Dirk Briskorn. All information can be found here:

Chair of Production and Logistics

Component 2: Marketing

Students have a basic understanding of marketing as a holistic and consistent orientation of all market-orientated company activities and processes towards the wishes and needs of the target groups. Students have basic knowledge of marketing strategy development and its application in the marketing mix, i.e. in product policy, communication policy, pricing policy and distribution policy.

Organisation:

Time: Wednesday, 12-14 h (c.t.)

Place: Lecture hall 33 (K.11.24)

Moodle course: to follow

Start: 16.04.2025

Component 3: Marketing exercise

In the exercise, important aspects of the lecture are deepened. Students learn to apply the knowledge gained in the lecture to specific marketing issues.

Organisation:

Time: Monday, 12-14 h (c.t.)

Place: Lecture hall 33 (K.11.24)

Start: 19.05.2025

Mandatory literature

Esch/Hermann/Sattler (2017): Marketing - eine managementorientierte Einführung, 5th ed., Munich: Vahlen.