Excellence in Branding

Under the direction of Prof. Dr Tobias Langner, the Chair of Marketing at the University of Wuppertal has been organising the public lecture series "Excellence in Branding" since 2008. The venue is the Schumpeter School of Business and Economics at the university of Wuppertal.

In the "Excellence in Branding" lecture series, experts from science and practice provide answers to the central question of how to successfully manage brands under today's challenging conditions. The globalisation of markets, the associated dynamics and dangers such as brand piracy have continued to increase. Customer needs are also in a constant state of flux. Rapidly accelerating communication behaviour, combined with the communication channels Facebook, Instagram, Twitter & Co. are also constantly presenting companies with new challenges.