Wera as a guest at "Excellence in Branding 2022"
On 22 June 2022 at 4.15 pm, Detlef Seyfarth, Head of Group Marketing at Wera Werkzeuge GmbH, will be a guest at the "Excellence in Branding" lecture series at the Schumpeter School of Business and Economics under the title "The Tool Rebels of Wera: How a tool manufacturer became a brand manufacturer".
Wera is a tool manufacturer with its headquarters in Wuppertal and develops tools for professional screwdriving requirements. The product range comprises more than 3000 tools produced in-house and includes real problem solvers for individual tasks. Detlef Seyfarth previously worked at Coca-Cola and as Marketing Director at Löwensenf and the Bel Group. Today, he has been Head of Group Marketing at Wera for more than 17 years. The Wera brand has already received several awards, including the "German Brand Award" in 2016 and 2017.
Interested parties are very welcome!
The date of the lecture:
Wed, 22 June 2022, 16:15, lecture hall 32 (building K)
The Tool Rebels of Wera: How a tool manufacturer became a brand manufacturer
Speaker: Detlef Seyfarth, Wera Werkzeuge GmbH
Contact:
Prof. Dr Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner[at]wiwi.uni-wuppertal.de
