Start of the "Excellence in Branding" lecture series 2023

31.05.2023|16:36 Uhr

For the 16th time, the Chair of Marketing at the Schumpeter School is organising the "Excellence in Branding" lecture series under the direction of Professor Tobias Langner. Experts from science and practice provide exciting insights into the management of strong brands.

Björn Steinbach, Shopper Insights Manager at Arla Foods Germany, will kick off the event series on 14 June 2023 with his presentation "Customer Marketing in tough times - The role of Shopper Insights in a dynamic market environment". During his presentation, Mr Steinbach will explain key aspects and challenges of customer marketing as well as the organisational structure at Arla Foods - one of the largest international dairy cooperatives. He will provide fascinating insights into a hypothesis-led approach and "navigation aids" in a dynamic market environment.

The venue for all lectures is lecture hall 32 in building K on the Grifflenberg campus of the University of Wuppertal.

Interested parties are very welcome!

The date of the opening lecture:
Wed., 14 June 2023, 16:15, Lecture Hall 32 (Building K)
Customer Marketing in tough times - The role of Shopper Insights in a dynamic market environment
Speaker: Björn Steinbach, Shopper Insights Manager at Arla Foods Germany

Contact:
Prof Dr Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner@wiwi.uni-wuppertal.de