Lars Bergkvist and Patrick De Pelsmacker as guests at the Chair of Marketing
Tobias Langner, Lars Bergkvist, Patrick De Pelsmacker, Lennart Borgmann, Charlotte Lamerz (front, from left to right) Daniel Bruns, Julian Kopka, Bastian Blomberg, Steffen Prior (back, from left to right)
Professor Lars Bergkvist (University of Stavanger, Norway) and Professor Patrick De Pelsmacker (University of Antwerp, Belgium) were guests at the Schumpeter School of Business and Economics in the second week of May. During his stay, Professor Bergkvist held a doctoral seminar on "Advances in Construct Measurement". In the seminar, the doctoral students were able to deepen their knowledge of the development of scales in empirical studies. During a lunch talk, Professor Bergkvist gave a lecture on "The Dynamic Nature of Marketing Constructs". At a joint research seminar with Professor Bergkvist, Professor De Pelsmacker and the chair team, ongoing research projects were discussed in depth.
