"Johannes drinks wine" as a guest at "Excellence in Branding" 2023

14.06.2023|16:32 Uhr

On 21 June 2023 at 4:15 pm, Johannes Quernheim, one of the wine influencers with the widest reach in German-speaking countries, will be a guest at the "Excellence in Branding" lecture series at the Schumpeter School of Business and Economics with the title "In einem Jahr zum Influencer - Strategischer Aufbau einer Personal Brand und kommunikative Umsetzung in Social Media".

Johannes Quernheim, also known as "Johannes trinkt Wein", is a freelance content creator and wine influencer. Up to 530,000 people follow his posts on social media platforms such as Instagram and TikTok. In the course of his presentation, he will explain how a positioning concept for a personal brand can be strategically developed. Based on this, he will develop targeted recommendations for building and establishing your own brand.

Interested parties are very welcome!

The date of the lecture:

Wed, 21.06.2023, 16:15, Lecture Hall 32 (Building K)
Becoming an influencer in one year - strategic development of a personal brand and communicative implementation in social media
Speaker: Johannes Quernheim, "Johannes trinkt Wein"

Contact:
Prof Dr Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner[at]wiwi.uni-wuppertal.de