Hornbach as a guest at "Excellence in Branding" 2023
In their presentation "Attitude, differentiation, consistency - the Hornbach brand model", Karsten Kühn and Thomas Schnaitmann vividly discuss the structured management of the Hornbach brand. They will provide unique insights into the background of the successful brand model.
Interested parties are very welcome!
The date of the lecture:
Wed, 12.07.2023, 16:15, lecture hall 32 (building K)
Attitude, differentiation, consistency - the Hornbach brand model
Speaker: Karsten Kühn, Board Member for Marketing, Communication, Organisational Development, Employees and Labour Director and Thomas Schnaitmann, Head of Brand International, Hornbach Baumarkt AG
Contact:
Prof. Dr Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner[at]wiwi.uni-wuppertal.de
