Four research papers accepted for the International Conference on Research in Advertising (ICORIA) 2023 in Bordeaux
The articles "(Not) the Right Time for Social Media Ads?! Exploring the Impact of Social Media Detox on Ad Reception via Mobile Eye-Tracking" by Julian Felix Kopka, Lennart Borgmann and Tobias Langner, "How to Get Attention - Generating a Comprehensive List of Advertising Attention Tactics" by Lennart Borgmann, Julian Felix Kopka and Tobias Langner, "The Vampire Effect of Atypical Swiping: How Typicalness of Smartphone Swiping Impacts Attention and Brand Recall in Social Media Advertising" by Stefan Rohrbach, Daniel Bruns and Tobias Langner and "Social Media Engagement Metrics as Indicators of Influencer Campaign Success" by Daniel Bruns, Steffen Prior and Tobias Langner have been accepted for the International Conference on Research in Advertising (ICORIA) of the European Advertising Academy (EAA) 2023 in Bordeaux . The EAA conference is one of the most important conferences for advertising research worldwide and offers the most comprehensive European network for advertising researchers.
More information can be found here.
