Five research papers accepted for the International Conference on Research in Advertising (ICORIA) 2024 in Thessaloniki
The articles "It's Groundhog Day! An Explorative Study into the Effectiveness of Brand Routine Videos on YouTube" by Charlotte Lamerz, Steffen Prior and Tobias Langner, "How to Persuade Young Talent for a Social Vocation? Exploring the Impact of Happiness Benefit and Testimonial Type on Vocational Interest in an Online Field Experiment" by Bastian Blomberg, Tobias Langner and Daniel Bruns, "How to Measure Digital Attention: Validating Viewport Logging via Mobile Eye-Tracking as a Measure for Gaining and Holding Attention in Social Media" by Daniel Bruns, Julian Felix Kopka, Lennart Borgmann and Tobias Langner, "Decoding the Vampire Effect: Investigating the Impact of Celebrities Overshadowing a Brand on Downstream Ad Processing" by Julian Felix Kopka, Lennart Borgmann and Tobias Langner and "The Carousel Effect: Leveraging Sideways Swiping for Enhanced Ad Effectiveness in Social Media" by Stefan Rohrbach, Daniel Bruns and Tobias Langner have been accepted for the International Conference on Research in Advertising (ICORIA) of the European Advertising Academy (EAA) 2024 in Thessaloniki . The EAA conference is one of the most important conferences for advertising research worldwide and offers the most comprehensive European network for advertising researchers.
