Five research papers accepted for the American Academy of Advertising 2024 conference in Portland
Five research papers from the chair team have been accepted for presentation at the American Academy of Advertising (AAA) 2024 conference in Portland, USA. The AAA conference is the most important conference for advertising research worldwide. The chair will present the following research papers: "When Swiping Bites Back: Why Atypical Smartphone Swiping Increases Attention but Decreases Brand Memory" by Stefan Rohrbach, Daniel Bruns and Tobias Langner, "Vampires with Beauty Biases: A Critical Investigation of Celebrities' Impact on Attention and Attitudes" by Daniel Bruns, Tobias Langner and Lars Bergkvist, "Breaking Through the Clutter: Brand Names That Effectively Communicate What a Brand Stands For" by Tobias Langner, Daniel Bruns and John Rossiter, "The Social Media Detox Effect: How Social Media Time-Outs and Time Constraints Influence Attention to the Ad" by Julian Felix Kopka, Lennart Borgmann and Tobias Langner and "Advertising Happiness - How Happiness Appeals Affect Consumer Choices" by Tobias Klinke, Tobias Langner and Bernd Schmitt.
Further information on the conference can be found here.
