FABU Prize 2022 for Steffen Prior
42nd FABU award ceremony at the Freudenberg campus (from left to right): Felicia Ullrich, Deputy Chairwoman of FABU, Carolin Menneke, David Friedrich, Ann-Kathrin Langefeld, FABU Chairman Ulrich Jaeger, Faisal Saeed Malik, Robin Chan, Anna Timtchenko, Tabea Tesch, Steffen Prior, Prof Dr Bärbel Diehr, Julian Dietze, Gunther Wölfges, Chairman of Stadtsparkasse Wuppertal, Philip Rademacher and Rector Prof Dr Brigitta Wolff. Photo: Friederike von Heyden
On 31 January, the Friends and Alumni Association of the University of Wuppertal (FABU) awarded the Academic Young Talent Award 2022, endowed with €1,500, to Steffen Prior. Mr Prior's thesis entitled "Beyond Counting Likes and Comments: An Artificial Intelligence Classification of User Comments to Predict Behavioural Outcomes of Influencer Marketing Campaigns" impressed the award jury with its innovative methodology in a dynamic environment and its application to a modern advertising format. The master's thesis was supervised by junior professor Daniel Bruns from the Chair of Marketing.
In addition to Mr Prior's Master's thesis, two Bachelor's theses and one Master's thesis were honoured with Academic Young Talent Awards. As part of the award ceremony, FABU doctoral prizes were also awarded for three doctoral theses, a Closely Connected Young Talent Prize in the Department of English Studies and two Stella Baum Art Prizes.
The Friends and Alumni of the University of Wuppertal e.V. (FABU) is an interdisciplinary association that forms a strong network for the almost 22,000 students, alumni, members and partners of the University of Wuppertal. The association supports a wide range of projects at the University of Wuppertal and sees itself as a bridge between research and business. You can find more information here.
