Dr Ilja Konoplev as a guest at "Excellence in Branding" 2021
On 21 July 2021 at 4:15 pm, Dr Ilja Konoplev, startup investor and entrepreneur, specialist in digital marketing, will be a guest at the Schumpeter School of Business and Economics as part of the "Excellence in Branding" lecture series.
In his lecture entitled "Will everything stay different? Data-driven marketing management in the digital customer journey", Ilya Konoplev discusses the characteristics of modern marketing management along the customer journey. In the course of this, he shows what role traditional key figures such as brand values, reach and target group affinities play in today's marketing practice, which is dominated by abbreviations such as CAC, LTV, NPS and many more. Mr Konoplev will explain this using numerous practical case studies of well-known online and offline companies and will thus explore the question of the extent to which everything is new and different online - or not.
Interested parties are very welcome!
The date of the lecture:
Wed, 21.07.2021, 16:15, live lecture via Zoom(https://t1p.de/drps)
Will everything stay different? Data-driven marketing management in the digital customer journey
Speaker: Dr Ilja Konoplev, startup investor and entrepreneur, digital marketing specialist
Contact:
Prof. Dr Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner[at]wiwi.uni-wuppertal.de
