On 29 June 2022 at 4.15 pm, Olaf Hartmann, Managing Partner of the Multisense Institute for Sensory Marketing, will be a guest at the "Excellence in…
On 22 June 2022 at 4.15 pm, Detlef Seyfarth, Head of Group Marketing at Wera Werkzeuge GmbH, will be a guest at the "Excellence in Branding" lecture…
For the 15th time, the Chair of Marketing at the Schumpeter School is organising the "Excellence in Branding" lecture series under the direction of…
Start of the "Excellence in Branding" lecture series in 2022
The lecture "Brand Management" (Master: MWiWi 1.7) starts in the summer semester 2022 on Tuesday, 12.04.2022. You can find the Moodle course for the…
The lecture "Grundzüge der Betriebswirtschaftslehre" (Bachelor: BWiWi 1.2) starts in the summer semester 2022 on Wednesday, 13.04.2022. You can find…
The examination for the module "Marketing" (BWiWi 2.5) from the winter semester 2021-2022 will take place on 12 April 2022 between 14:00 and 16:00 in…
Exam inspection for the marketing exam (BWiWi 2.5) from the winter semester 2021/2022
On 21 July 2021 at 4:15 pm, Dr Ilja Konoplev, startup investor and entrepreneur, specialist in digital marketing, will be a guest at the Schumpeter…
On 7 July 2021 at 16:15, Rory Sutherland, bestselling author and Vice Chairman at Ogilvy UK, will be a guest at the Schumpeter School of Business…
Prof Dr Tobias Langner was elected President-elect of the European Advertising Academy at ICORIA 2021.
Tobias Langner new EAA President-elect
Researchers from the Marketing Chair have been nominated for the Best Student Paper Award at ICORIA 2021.
Nomination for the Best Student Paper Award at ICORIA 2021
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