Dipl.-Kfm. Stefan Rohrbach MBA

(Kopie 1)

University of Wuppertal
Chair of Marketing
Gaußstraße 20

42119 Wuppertal

Curriculum vitae

  • Born in Hamburg in 1980

  • Dual study programme in business administration at the Hamburg School of Business Administration (HSBA) with a focus on consumer goods marketing

  • Dual student at Unilever in Hamburg

  • Studied economics (Diplom-Kaufmann) at the Leuphana University of Lüneburg, specialising

    in marketing and entrepreneurship


  • Semester abroad at Harvard University in the USA, specialising in strategic management and innovation management

  • Studied economics (Master of Business Administration) in the USA at Hawaii Pacific University, specialising in marketing and consumer behaviour

  • Brand Manager OOH at Nestlé Deutschland AG

  • Management Consultant at Accenture Strategy

  • Since 2015 Project Manager Strategy & Consulting at the Rewe Group in Cologne

  • Since 04/2018 external doctoral student at the Chair of Marketing of Prof Dr Tobias Langner at the University of Wuppertal


Publications

  • "To rhyme or not to rhyme? How encoding modality moderates the recall of rhyming and non-rhyming brand slogans", in: Proceedings of the 44th EMAC Conference, Leuven, Belgium. (together with T. Langner and A. Fischer)

  • "When consumers go blind: The effects of repetition, user type, and attention tactics on banner blindness ", in: Proceedings of the 13th ICORIA, Amsterdam, The Netherlands (together with T. Langner, A. Fischer and N. Fallack)

  • "Managing Brands in a Converging Media Environment", in: Diehl, S.; Karmasin, M. (eds.): Media and Convergence Management, Springer Gabler, Wiesbaden, pp. 135-160. (together with T. Langner and A. Fischer)

  • "Choose your ad paper type carefully: How haptic ad paper characteristics affect product judgments", in: Rosengren, S.; Dahlén, M.; Okazaki, S. (eds.): Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising, Springer Gabler, Wiesbaden, pp. 19-27. (together with T. Langner and A. Fischer)