Dr Sarah Schütmaat

Curriculum vitae

• Born in Aachen in 1983

• Studied economics at the university of Wuppertal, specialising in marketing (Prof. Behrens), empirical economic and social research (Prof. Kappelhoff) and consumer protection (Prof. Ahrens) and media law (Prof. Losch)

• Internship at Henkel AG & Co KGaA in the Consumer Insights Management department

• Internship at Lindt & Sprüngli GmbH in the Specialised Trade department

• 08/2008 to 09/2013: Research assistant at the Chair of Marketing and project assistant at the Institute for Brand and Communication Research at the University of Wuppertal

• 2014: Doctorate (Dr rer. oec.) at the Chair of Marketing at the University of Wuppertal

• Since 10/2013 initially as Account Director, later as Head of Marketing in practice

Publications

• "Effects of Incubation on Selection and Configuration Creative Task in Advertising", in: Proceedings of the 10th ICORIA, Berlin, Germany. (together with T. Langner and L. Ang)