Curriculum vitae

  • Since 05/2016 Senior Brand Consultant at Sasserath Munzinger Plus

  • Since 12/2011 Lecturer for the subject "Advertising" at the Baden-Wuerttemberg Cooperative State University (DHBW)

  • From 09/2010 to 04/2016 research assistant at the Chair of Marketing at the university of Wuppertal

  • Practical experience in the media industry (Süddeutsche Zeitung, sueddeutsche.de, Rheinische Post) and marketing consulting (financial services, FMCG, start-up coaching)

Education

  • Dr rer. oec., Schumpeter School of Business and Economics, university of Wuppertal (Topic: Building awareness through brand slogans: The moderating influence of presentation modality on the recall of rhyming and non-rhyming brand slogans)

  • Post Graduate Programme in Entrepreneurial Leadership, ESCP Europe

  • Master of Science (M.Sc.), Schumpeter School of Business and Economics, university of Wuppertal

  • Diploma in Media Economics (FH), EU European University of Applied Sciences Semester abroad, University of Stirling, Scotland

Publications

  • Brune, P. (2018): "Awareness building through brand slogans: the moderating influence of presentation modality on the recall of rhyming and non-rhyming brand slogans", Springer Gabler (in press).

  • Langner, T., Fadl, N. & Brune, P. (2017): "Werbeblindheit im Internet überwinden" in: Langner, T., Esch, F.-R. & Bruhn, M. (eds.): Handbuch Sozialtechniken der Kommunikation, Springer Gabler: Wiesbaden (in press).

  • Langner, T., Brune, P., Fischer, A. & Klinke, T. (2017): "Managing media convergence: anticipating perception and impact paths of marketing communication" in: Langner, T., Esch, F.-R. & Bruhn, M. (eds.): Handbuch Sozialtechniken der Kommunikation, Springer Gabler: Wiesbaden (in press).

  • Brune, P., Langner, T. & Fischer, A. (2016): "To rhyme or not to rhyme - That is a question of exposure modality of brand slogans", in: DERMARKENTAG2016, Berlin, Germany.

  • Brune, P., Langner, T. & Fischer, A. (2016): "When it's time to rhyme: The moderating role of exposure modality on memory for rhyming and non-rhyming brand slogans", in: Proceedings of the 15th ICORIA, Ljubljana.

  • Brune, P., Langner, T. & Fischer, A. (2015): "To rhyme or not to rhyme? How encoding modality moderates the recall of rhyming and non-rhyming brand slogans", in: Proceedings of the 44th EMAC Conference, Leuven, Belgium.

  • Langner, T., Brune, P., Fischer, A. & Fallack, N. (2014): "When consumers go blind: The effects of repetition, user type, and attention tactics on banner blindness", in: Proceedings of the 13th ICORIA, Amsterdam, The Netherlands.

  • Langner, T., Brune, P. & Fischer, A. (2013): "Managing Brands in a Converging Media Environment", in: Diehl, S. & Karmasin, M. (eds.): Media and Convergence Management, Springer Gabler: Wiesbaden, pp. 135-160.

  • Langner, T., Fischer, A. & Brune, P. (2013): "Choose your ad paper type carefully: How haptic ad paper characteristics affect product judgments", in: Rosengren, S., Dahlén, M. & Okazaki, S. (eds.): Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising, Springer Gabler: Wiesbaden, pp. 19-27.

  • Brune, P. (2012): Review of Armstrong, S. J.: "Werbung mit Wirkung", in: transfer - Werbeforschung und Praxis, No. 2, p. 74.

  • Brune, P. (2011): Review of Enke, M. & Geigenmüller, A. (eds.): "Commodity Marketing. Grundlagen - Besonderheiten - Erfahrungen", in: transfer - Werbeforschung und Praxis, No. 2, p. 70.

  • Brune, P. (2010): Review of Fell, A. (2010): 'Placebo effects in marketing. Zur Abhängigkeit des Produktnutzens von Marketing-Maßnahmen", in: transfer - Werbeforschung und Praxis, No. 4, p. 76.