Emeritus Professor Dr Gerold Behrens

Stations

Professor Gerold Behrens studied engineering and business administration at the Technical University of Berlin.

He worked as a research assistant and completed his doctorate under Prof. Dr. Werner Kroeber-Riel at the Institute for Consumer and Behavioural Research at Saarland University.
Dissertation: Erklärungen der Werbewirkung mit Hilfe eines mehrstufigen Gedächtnismodells, Saarbrücken 1973

During his habilitation at the Institute for Sales, Consumer and Behavioural Research under Prof. Dr. Peter Weinberg, he worked as an academic advisor at the University of Paderborn.
Habilitation: The perceptual behaviour of consumers, Paderborn 1980

Following his habilitation, he was an academic counsellor and professor at the Carl von Ossietzky University of Oldenburg.

From 1983 until his retirement in 2007, Gerold Behrens was Professor of General Business Administration, in particular Marketing, at the University of Wuppertal.