Master Seminar Brand Management (10 LP)
The Chair of Marketing offers a Master's seminar (10 CP) every semester within the scope of its capacities.
Topics of the seminar papers
The Chair of Marketing currently offers seminar papers on the following topics:
1. brand names
3. AI-supported digital customer twins
Registration process
Deadlines: The registration period for a seminar paper in the winter semester begins on 15 May and ends on 15 June, the registration period for a seminar paper in the summer semester begins on 15 December and ends on 15 January.
(The registration deadlines for the other chairs in the "Management and Marketing" field of expertise can be found on the websites of the respective chairs under the following link).
Procedure: Please write a short letter of motivation in which you explain why you would like to attend a seminar at the Chair of Marketing. Please include your personal motivation (against the background of your own CV, your professional goals, etc.). In addition, you should also include what you consider to be the three most relevant sources from the academic literature on the topic you are most interested in (apart from the starting literature given in each case). The letter should be a maximum of 300 words. Please use the data form below for your application. Among other things, please indicate alternative topics (order of preference with regard to the different topics).
You will usually receive an acceptance or rejection letter at the end of the month following the application deadline. If you are accepted, you must confirm this by the 7th day of the following month .
Registration form
Click hereto go to the registration form.
Information on data processing
1. Description and scope of data processing
On our website, we offer students the opportunity to register for a seminar place on a Bachelor's or Master's degree programme by providing personal data. The data is entered into an input mask and transmitted to us. As part of further enrolment processing, the data is transferred to the relevant administrative software and stored there.
The following personal data is collected as part of the enquiry process:
- Name: title, surname and first name of the person registering.
- E-mail address: e-mail address to be used for queries and notifications in connection with the registration.
- Telephone: Telephone number to be used for queries and notifications in connection with the enrolment. The student is free to provide a telephone number.
- Matriculation number: Matriculation number of the student at the University of Wuppertal.
- Semester of study: Current semester of study according to the valid certificate of enrolment.
- Type of degree programme: Bachelor's or Master's degree programme.
- Letter of motivation: The student is requested to submit a letter of motivation.
- Order of preference regarding the different subjects: The student can submit a preference for the subjects offered by the chair.
- The following data is also stored when the form is submitted: Date and time of registration.
As part of the registration process, the user's consent to the processing of this data is obtained. The data will not be passed on. The user will only be contacted as part of the study programme.
2. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 para. 1 lit. a and b GDPR if the user has given consent. The enquiry serves to carry out administrative measures.
3 Purpose of the data processing
The collection of personal data is essential for the allocation of supervision places for final theses within the framework of available capacities at the chair. In particular, the name of the applicant is of utmost importance for identification. The Chair of Business Administration, in particular Marketing, offers the use of the web form.
4. Duration of storage
The data transferred to the administrative software remains stored there for the purpose of documentation and enrolment history.
5 Possibility of objection and cancellation
As a user, you have the option of viewing the personal data stored about you at any time. To do so, simply send an e-mail to Kopka{at}wiwi.uni-wuppertal.de.
