Our chair is a member of the "Consumption & Behaviour" research group, which was founded by Professor Werner Kroeber-Riel over 50 years ago. The group currently comprises 21 renowned chairs from Germany, Austria and Switzerland with a total of over 80 researchers. The members of the network research the consumption-related effects of marketing from a behavioural science perspective. The aim is to understand the affective and cognitive processes and their effects on purchasing behaviour in such a way that concrete recommendations for marketing action can be derived.

The Consumption & Behaviour group meets annually for a three-day research conference and is the publisher of the eponymous book series in which leading research papers on consumer research have been published for over 30 years. For example, the following publications from our department can be found there: