Wuppertal living room study by the Chair of Marketing wins the HORIZONT Real Impact Award
The ‘Wuppertal Living Room Study’ by the University of Wuppertal wins the HORIZONT ‘The Real Impact’ Award. The mobile eye-tracking research project by the Chair of Marketing wins the industry award, which is being presented by the trade journal HORIZONT for the fourth time. The award recognises new work that delivers the greatest – practically useful – gain in knowledge in the measurement or interpretation of advertising impact, as determined by an independent jury.
More information can be found here.
Picture rights: Thomas Fedra
