Four research papers accepted for the European Marketing Academy 2025 conference in Madrid
Four research papers from the chair team have been accepted for presentation at the European Marketing Academy (EMAC) 2025 conference in Madrid, Spain. The EMAC conference is the most important conference for marketing researchers in Europe. The Chair will present the following research papers: "Do Vampire Bites Really Hurt? The Relative Vampire Effect of Celebrities on Ad Attention and Downstream Ad Processing" by Julian Felix Kopka, Lennart Borgmann, Daniel Bruns and Tobias Langner, "Rinse and Repeat! The Impact of Brand Routine Video Design on Consumer Engagement" by Charlotte Lamerz, Steffen Prior and Tobias Langner, "Broadening Our Horizons: How Pursuing Meaning in Life Encourages Exploratory Consumption" by Tobias Klinke, Tobias Langner, Steffen Prior and Bernd Schmitt and "Attracting Young People to Social Vocations: The Role of Happiness Benefit and Endorser Type in Vocational School Teacher Advertising" by Bastian Blomberg, Daniel Bruns and Tobias Langner.
Further information on the conference can be found here.
