Versicherungskammer Group as a guest at "Excellence in Branding" 2024
On 10 July 2024 at 4:15 pm, Thomas Langer, Head of Brand, Media and Projects of the Versicherungskammer Group, will be a guest at the "Excellence in Branding" lecture series under the title "From brand identity to brand implementation - A galactic campaign and why a UFO shows reliability".
In his presentation, Mr Langer will explain how important it is to position oneself clearly and unambiguously with customers. The Versicherungskammer achieves this with a strong key image and new staging. Moving images play an important role in this. Thomas Langer's presentation will explain how the Versicherungskammer reaches young people in particular.
Interested parties are very welcome!
The date of the lecture:
Wed, 10.07.2024, 16:15, seminar room M.14.25 (Building M)
From brand identity to brand implementation - A galactic campaign and why a UFO demonstrates reliability
Speaker: Thomas Langer, Head of Brand, Media and Projects, Versicherungskammer Group
Contact:
Prof Dr Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner[at]wiwi.uni-wuppertal.de
