Versicherungskammer Group as a guest at "Excellence in Branding" 2023
In his presentation, Mr Langer will provide exciting insights into the brand management of the Versicherungskammer Group. He will focus in particular on the importance of key images and report on the new brand campaign of Germany's largest public insurance group.
Interested parties are very welcome!
The date of the lecture:
Wed, 05.07.2023, 16:15, Lecture Hall 32 (Building K)
Security under the blue umbrella - how an insurance brand can be experienced
Speaker: Thomas Langer, Head of Brand, Media and Projects, Konzern Versicherungskammer
Contact:
Prof Dr Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner[at]wiwi.uni-wuppertal.de
