Successful presentations at the International Conference on Research in Advertising (ICORIA) 2023 in Bordeaux, France
Julian Felix Kopka, Lennart Borgmann and Tobias Langner ("(Not) the Right Time for Social Media Ads?! Exploring the Impact of Social Media Detox on Ad Reception via Mobile Eye-Tracking"), Stefan Rohrbach, Daniel Bruns and Tobias Langner ("The Vampire Effect of Atypical Swiping: How Typicalness of Smartphone Swiping Impacts Attention and Brand Recall in Social Media Advertising"), Lennart Borgmann, Julian Felix Kopka and Tobias Langner ("How to Get Attention - Generating a Comprehensive List of Advertising Attention Tactics") and Daniel Bruns, Steffen Prior and Tobias Langner ("Social Media Engagement Metrics as Indicators of Influencer Campaign Success") successfully presented their research papers at this year's International Conference on Research in Advertising (ICORIA) 2023 in Bordeaux.
ICORIA is one of the most important marketing research conferences in the world and takes place annually at different venues.
