Stefan Rohrbach receives AAA Graduate Student Conference Scholarship 2024
Stefan Rohrbach, PhD student at the Chair of Marketing, has been awarded the AAA Graduate Student Conference Scholarship 2024. This award enables him to present the joint research project with Tobias Langner and Daniel Bruns entitled "When Swiping Bites Back: Why Atypical Smartphone Swiping Increases Attention but Decreases Brand Memory" at this year's AAA conference.
The AAA conference is considered the most important conference for advertising research worldwide and is taking place this year in Portland, Oregon. The Chair of Marketing will be represented at the conference with a total of five research papers.
Further information on the conference can be found here.
