Research papers accepted for the European Marketing Academy 2023 conference in Odense
The articles "May I Have Your Attention Please? A Mobile Eye-Tracking Study on the Effectiveness of Advertising Attention Tactics in Real-Life Media Encounters" by Julian Felix Kopka, Lennart Borgmann and Tobias Langner and "How to Successfully Design Suggestive Brand Names: An Integrated Psycholinguistic Framework" by Tobias Langner, Daniel Bruns and John Rossiter have been accepted for the European Marketing Academy Conference (EMAC) 2023 in Odense . The EMAC conference is one of the most important marketing conferences worldwide and offers the most comprehensive European network for marketing academics.
More information can be found here.
