Presentations at the research conference of the Consumption and Behaviour Research Group in Klagenfurt
Tobias Langner, Daniel Bruns, Lennart Borgmann, Charlotte Lamerz and Steffen Prior successfully presented their research contributions at this year's research conference of the Consumption and Behaviour Research Group in Klagenfurt. Charlotte Lamerz and Steffen Prior presented the joint research project with Tobias Langner "It's Groundhog Day! An Explorative Study into the Effectiveness of Brand Routine Videos on YouTube". In the methods workshop "From Sight to Insight: Eye-Tracking in Consumer Research", Lennart Borgmann and Julian Felix Kopka gave an introduction to working with eye-tracking in consumer research. In his methods workshop "The Seven Sins of Construct Measurement", Tobias Langner discussed the correct use of scales to measure latent constructs in advertising research. In his methods workshop "Computational Analysis in Marketing and Consumer Research", Daniel Bruns explained digital methods of data collection and analysis.
