Presentations at the research conference of the Consumption and Behaviour Research Group in Berlin
Daniel Bruns and Tobias Klinke successfully presented their research contributions at this year's research conference of the Consumption and Behaviour Research Group in Berlin. Daniel Bruns presented the joint research project with Steffen Prior and Tobias Langner "Measuring influencer marketing effectiveness: Social media engagement metrics as indicators of attitudes and behavioural intentions", while Tobias Klinke presented the research project"The Consequences of Happiness for Consumption", on which he is working together with Tobias Langner and Bernd Schmitt from Columbia University.
