Neutrogena® as a guest at “Excellence in Branding” 2025
On July 9, 2025, at 4:15 p.m., Neutrogena® brand managers Anna Knuck and Thekla Klingemann will be guests at the “Excellence in Branding” lecture series, presenting on “The Science Behind Brand Growth: How the global skincare brand Neutrogena® uses shopper psychology for brand growth.”
In their presentation, Ms. Knuck and Ms. Klingemann will provide exciting insights into Neutrogena®'s brand strategy and show how psychological principles are used specifically to promote brand growth and purchasing decisions.
Interested parties are welcome to attend!
The date of the lecture:
Wed, July 9, 2025, 4:15 p.m., Seminar Room M.14.25 (Building M)
The Science Behind Brand Growth: How the global skincare brand Neutrogena® uses shopper psychology for brand growth
Speakers: Anna Knuck (Brand Manager Neutrogena®), Thekla Klingemann (Brand Manager Neutrogena®):
Contact:
Prof. Dr. Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner[at]wiwi.uni-wuppertal.de
