Leister as a guest at "Excellence in Branding" 2024
On 3 July 2024 at 4:15 pm, Andreas Cellar, Managing Director of Leister Technologies Deutschland GmbH, will be a guest in the lecture series "Leister - 3Ps to success. Hot air becomes visible" as a guest at the "Excellence in Branding" lecture series.
In his presentation, Mr Cellar will explain how the production of systems for generating an almost invisible medium, namely "hot air", became a globally visible brand. Originally, marketing and brand management were not the main focus at all. It was only later that the 3Ps crystallised into the driving force behind the leading Leister brand. They stand for pioneering spirit, performance and premium standards.
Interested parties are very welcome!
The date of the lecture:
Wed, 03.07.2024, 16:15, seminar room M.14.25 (Building M)
Leister - 3Ps to success. Hot air becomes visible
Speaker: Andreas Cellar, Managing Director of Leister Technologies Deutschland GmbH
Contact:
Prof Dr Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner[at]wiwi.uni-wuppertal.de
