Kantar online as a guest at "Excellence in Branding 2022"
On 6 July 2022 at 4:15 pm, Marion Müller-Steinfahrt, Client Director & Domain Expert Creative at Kantar GmbH, will be a guest online at the "Excellence in Branding" lecture series. Under the title "The future of brand controlling: the use of artificial intelligence to optimise advertising media at Kantar", she will provide exciting insights into modern analysis and tracking methods in market research.
The lecture will take place in online format via Zoom and will also be streamed in lecture hall 32.
With offices in 90 markets, Kantar is one of the world's leading companies for data, insights and consulting services. The company combines expertise in human behaviour with advanced technologies, collects the majority of its data digitally and produces results in real time using artificial intelligence and machine learning. Marion Müller-Steinfahrt began her career at icon added value GmbH in 1997, then worked as Director at Kantar Added Value from 2007 to 2020 and has been Client Director and Domain Expert Creative at Kantar since May 2021.
Below you will find the data to dial into the Zoom room:
https://uni-wuppertal.zoom.us/j/93068808226?pwd=S0FPL21DSnNPVUVWM05zcVBGaFFGZz09
Meeting ID: 930 6880 8226
Password: r96AZZL0
Interested parties are very welcome!
The date of the lecture:
Wed, 06.07.2022, 16:15, online lecture via Zoom (also via stream in lecture hall 32)
The future of brand controlling: The use of artificial intelligence to optimise advertising media at Kantar
Speaker: Marion Müller-Steinfahrt, Kantar GmbH
Contact:
Prof. Dr Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner[at]wiwi.uni-wuppertal.de
