International research seminar at the Chair of Marketing: Wuppertal Seminar on Advertising Research (WuSAR) enters its third round
On 10 April 2025, the 3rd Wuppertal Seminar on Research in Advertising (WuSAR) took place at the Chair of Marketing. 19 researchers from six countries came together to present and discuss current projects and developments in the field of advertising research.
The participating researchers were Charles Ray Taylor (Villanova University, USA), Kacy Kim and Sukki Yoon (both Bryant University, USA), Patrick De Pelsmacker (University of Antwerp, Belgium), Edith Smit (University of Amsterdam, Netherlands), Lars Bergkvist (University of Stavanger, Norway) and Daniel Bruns (IU Essen).
Tobias Langner, Stefan Diestel, Julian Felix Kopka, Charlotte Lamerz, Bastian Blomberg, Steffen Prior and Elena Panzeter from the University of Wuppertal took part.
The Chair of Marketing is delighted with the active dialogue and the positive feedback. The first registrations for the next seminar in 2026 have already been received from other researchers. Interested parties are welcome to contact marketing[at]wiwi.uni-wuppertal.de.
