ifm as a guest at "Excellence in Branding" 2024
On 12 June 2024 at 4:15 pm, Sascha Rahman, Vice President Strategic Marketing & Sales Excellence at ifm electronic GmbH, will be a guest at the "Excellence in Branding" lecture series under the title "Trust is gold: 'We ensure Food Safety' as a global campaign concept to strengthen the brand identity of the ifm group of companies".
In his presentation, Sascha Rahman will explain how the ifm Group positions itself as a reliable partner in the world of industrial automation. He will address the challenges that the company faces on its way from component manufacturer to system provider in the context of Industry 4.0. Mr Rahman will present the successful "We ensure Food Safety" campaign and illustrate how it has contributed to increasing brand awareness and demand for ifm products. Look forward to exciting insights into the world of ifm and learn how the company creates trust in industrial automation.
Interested parties are very welcome!
The date of the lecture:
Wed, 12.06.2024, 16:15, seminar room M.14.25 (Building M)
Trust is gold: 'We ensure Food Safety' as a global campaign concept to strengthen the brand identity of the ifm group of companies
Speaker: Sascha Rahman, Vice President Strategic Marketing & Sales Excellence, ifm electronic GmbH
Contact:
Prof Dr Tobias Langner
Schumpeter School of Business and Economics
Phone: 0202/439-2823
Email: langner[at]wiwi.uni-wuppertal.de
