Four presentations at the European Marketing Academy (EMAC) 2024 conference in Bucharest, Romania
The following research papers were successfully presented at this year's European Marketing Academy (EMAC) 2024 conference in Bucharest: "How to Gain and Hold Attention: Combining the Perspectives of Research, Practice, and Consumers to Generate a Comprehensive List of Attention Tactics" by Julian Felix Kopka, Lennart Borgmann and Tobias Langner, "Using Viewport Logging to Measure Gaining and Holding Attention Toward Social Media Ads: A Validation via Mobile Eye-Tracking" by Daniel Bruns, Julian Felix Kopka, Lennart Borgmann and Tobias Langner, "Don't Distract Me When I'm Detoxing! The Effects of Social Media Detox on Attention to Instagram Ads" by Lennart Borgmann, Julian Felix Kopka and Tobias Langner and "The Impact of Atypical Smartphone Swiping on Attention and Brand Recall in Social Media" by Stefan Rohrbach, Daniel Bruns and Tobias Langner.
The EMAC conference is one of the most important conferences for marketing research worldwide.
